At the heart of our approach is a belief that culture should be ambitious, accessible and inclusive. We balance popular work with creative risk, invest in the development of artists and young people, and use insight and feedback to help our programme evolve. We are committed to providing welcoming, safe and supportive experiences for both artists and audiences, ensuring that creativity and care are at the centre of everything we do.
Everything We Do is Connected
Our theatres, galleries, festivals and participatory work are part of one joined up programme, designed to support artists, engage audiences and reflect our community.
We balance popular work with creative risk, using the success of our main programme to invest in development, commissioning and experimentation. This allows us to support artists properly while keeping our work accessible and ensuring our programme continues to evolve.
Young people matter here. We create real opportunities for children and young people to take part, build skills and see themselves reflected in culture, helping to shape the future of our artistic work.
We are committed to inclusive, welcoming and safe spaces. We support artists to share work that may be challenging and we take care in how that work is presented and experienced so audiences feel informed, confident and supported.
We listen and we grow. We use audience feedback, data and insight to shape our decisions, learning from each experience so our work continues to develop in response to the communities we serve.
Customer care is not an add on. It is part of the artistic experience. We aim to go above and beyond so artists feel supported and audiences feel confident, comfortable and valued.